You Can Stop Your Second Screen Experience Now, Twitter

Would you believe it if I… theorized the web to understand that people tweeting about things on TV does not lead to more people watching those things on TV? How about this idea for cause and effect: What if “a show’s ratings are more likely to drive activity on social media rather than vice versa”? Well that’s what NBC is deciding.

But but but! What about this amazing money quote from Twitter money-making honcho Adam Bain last year? “We often have thought about Twitter plus TV, but we are now thinking about Twitter times TV.” Haha oops.

What if Twitter is the big beast that straight-up MySpaces in a couple of years? Lots of us have been living in panic of the end of the Facebook era, which shows no signs of actually ending, of course, particularly since it has so many years of content that users reference again and again. Twitter doesn’t have your baby pictures though. Maybe we should be side-eying Twitter a lot harder.