Girl Scout Cookie Sales Is Really About Storytelling

“People want to buy from a top salesgirl, she says, because they assume a successful person knows what she’s doing: ‘And if you explain your goal, people want to help you reach your goal.’ She preempts objections from the dieting crowd by offering to donate their orders to troops overseas, and she ends with what her father taught her is a classic presumptive close: ‘This year, five boxes only cost $20. Can I help you pick out your five?’ ‘People smirk because it’s cute,’ she says.”
— One of New York City’s leading Girl Scout cookies salespersons reveals her secrets.