Innovation Abounds

“In the last three months, CEOs of S&P; 500 companies have put the ‘innovation’ word on Peony & Blush Suede perfume, premium potash and higher-alcohol Miller beer. “Innovation” also describes Dun & Bradstreet credit reports and PetSmart’s temporary tattoos for pets. Back in 2007, 99 companies in the S&P; 500 mentioned innovation in their third-quarter conference calls, according to reviews of transcripts from Capital IQ. This year the number was 197.