DJ Paul, "In My Zone"

Well, this is very disturbing. In an apparent effort to challenge his old Three 6 Mafia partner Juicy J for the title of hip-hop’s “No. 1 get-high rapper,” the self-proclaimed “King of Memphis” DJ Paul does so many drugs in his new video that he has a heart attack and dies. (Kids don’t follow!) Calling oneself the “King of Memphis” is pretty cool, though, in that it places DJ Paul in the line of Old Kingdom Egyptian pharaohs like Menes and Djoser, under the protection of the god of carpentry and metalworking, Ptah, or “Lord of Truth.”