East Coast Death Storm: What Does It Mean For The Box Office?

“The effect on the movie theaters is tougher to estimate, since most box office experts took into account a reduced turnout on Sunday as people hunkered down for the storm. Hurricane Sandy is expected to hit most of the East Coast on Monday or early Tuesday. Ironically, unseasonably warm weather on the West Coast could offset some of the losses in East Coast movie grosses as people head for the cool theaters.”