Reply To A Bigot

“It took the team less than a day to develop and launch Hate Tweets of Frank Ocean, which went live yesterday. The site collects dozens of homophobic Tweets, framing them above a pink heart-shaped button that generates an @reply to each individual message. The auto response? ‘It’s not who you love — it’s *that* you love that truly matters.’”
 — Click here to send a message back to someone who has sent a homophobic tweet to Frank Ocean.