Cheap Kindle is Cheap

This is exactly what Amazon wants: cheap, ubiquitous devices that run their digital media stores. Because while most people focus on the purchase price, buying a Kindle is a lot like buying a game console: it’s not very useful until you spend more money feeding it with content, and Amazon takes a cut of all content sales.

From the cables to the screen to the ads it serves, the new $79 Kindle is cheap in every way, which in the end perhaps becomes a virtue: it’s on the way to becoming disposable. (Well, for the 1%, obviously.)