“When an artist can’t decide a name it’s untitled…. When the name is Untitled, it’s underlined. We are underlining it…. I thought it would be refreshing — make of it what you want. Put it on yourself. ‘I’m Untitled.’ Put it on a coffee. Every coffee has a big brand on it. Wouldn’t it be great if you could just serve really good food and make people happy?…. We thought, Let’s do a New York farm-to-table coffee shop. Why is it that coffee shops aren’t that good with coffee?…. When was the last time you went to a coffee shop that cured and smoked its own bacon? Right here at Untitled. We’re here for you and what you want to be.”
— Haha! Yow! And the whole Danny Meyer profile in the Times mag, by Sean Wilsey (!!), is totally, totally great and hilarious
. Also, there will apparently be Shake Shacks everywhere. Well, yay.