The Ferocious Attack on Groupon

Groupon competitor Yipit comes out with all guns (and some charts!) blazing today, analyzing Groupon’s business in Boston. It does seem notable that the cost to acquire a Groupon subscriber is something like $30, while their quarterly revenue per subscriber is $14. (That being said, customer averages are always weighed down by the one-time customer, and businesses rely on the repeat “power user.”) And at least the company had $810 million to pay to backers and executives! Buying a printing press to make dollar bills at home would be much more work, it turns out.