Sally Singer Doesn't Want Stupid Eyeballs (Nor Should She)

Yay, it’s a fun profile of T editor Sally Singer, possibly the last remaining truly interesting person in media! The one minor quibble I have with this discussion of the Times’ fashion mag is the idea that intellectual reading might be menacing to its luxury advertisers. Who else do luxury brands want to reach but high-earning people who think they’re smart? Singer addresses it well: “I think advertisers want to be in a magazine that is read by educated people who have the means to understand their product and possibly consume their product.” Hello! One highly enjoyable thing is that Times executive editor Bill Keller basically calls former T editor Stefano Tonchi “stupid,” saying that Singer’s hire was to “add something that was never Stefano’s priority: articles that an intelligent reader might actually want to read.” Ha, meow.