No, Really: Is Adkeeper a Prank?

Adkeeper, the mysterious new startup that is a service… for web readers… to “clip and save” ads… has pushed back its launch date to Valentine’s Day. They have raised $43 million in investment money. So with some of that money, they’re going to… give six months of free advertising… to some of the country’s biggest companies. (McDonald’s! Sears!) AND THEN the CEO said the potential audience size was “twice as big as Twitter.” Here’s a bold prediction from Henry Blodget: “It will either work and get huge, or it will flop and be worthless.” I’m not much of a visionary! (Seriously.) But is it crazy that I keep waiting for someone to jump out in a gorilla mask with a pie and announce the big joke?