Writing 1100 words on the purported “GIF renaissance”-”the present-day GIF love goes beyond aesthetics and nostalgia. Animated GIFs aren’t just throwbacks-they’re uniquely suited to some very contemporary modes of cultural consumption, and they perform distinct functions that other formats can’t”-seems like an awful lot of work in order to justify showing this GIF of Christina Hendricks’ ass, but I’ve got to give it to the folks at Slate on this one: it’s a pretty amazing ass. I mean, I’d much rather this than a contrarian piece on why Christina Hendricks’ astounding ass really isn’t one of the world’s most phenomenal asses. Which was probably their other option. Well played, gentlemen.