The Expert Speaks: Pick Your Brand Niche, Then Become a Creative Power!


“Whereas once comedians could be easily placed into three very broad categories — ‘Men,’ ‘Women,’ or ‘Black People’ — and marketed accordingly, now there are a seemingly infinite number of niche subcultures within the comedy community, each with its own unique demographics and strat. Before you worry about writing down a single joke or trying to have an original thought, it is crucial for you to first decide on a unique comedy ‘brand’ so you can easily market/promote yourself.”