How the 'WSJ' Took a Pro-Corporate Stand on the Nastiest Trademark Battle Ever


This is a brutal attack on the WSJ magazine-over something as seemingly simple as a profile of the fashion importer of Ugg boots. In the piece, the magazine goes “to great lengths to be as friendly as possible to Deckers”-Deckers being the company that shut down every company in Australia that also (and already) made ugg boots, a form of footwear that has existed for ages. Deckers registered the trademark in more than 100 countries and promptly began making their uggs in China. And now the WSJ is here to help you not be taken in by “counterfeit” uggs-so you can only purchase shoes made by the litigation-friendly behemoth.