Great story. I feel that the Scottish David Ogilvy was the inspiration for the character, because he was the only one that I knew of that sold door to door.
Don Draper not only thinks of the ad concept, but has the sales ability, one on one too. [This was David's passion]
The carousel sales story was designed by a sales genius. Their are so many references to Lee DuBois's sales techniques in that 3 minute presentation.
Restate the keyword, [wheel = technology then swivel it,]
Explain why the opposing idea is a good one, and why yours is more relevant to the audience and even better,
Analogues used to explain difficult concepts.
Demonstrate why your idea is better, and why it makes sense.
Explain Why with emotional references and showing how photos can recall love.
Tying an irrefutable fact to your story.
There' Lee's the READY formula plus more all used in 3 minutes.
On Footnotes of Mad Men: The Fathers of Madison Avenue
Great story. I feel that the Scottish David Ogilvy was the inspiration for the character, because he was the only one that I knew of that sold door to door.
Don Draper not only thinks of the ad concept, but has the sales ability, one on one too. [This was David's passion]
The carousel sales story was designed by a sales genius. Their are so many references to Lee DuBois's sales techniques in that 3 minute presentation.
Restate the keyword, [wheel = technology then swivel it,]
Explain why the opposing idea is a good one, and why yours is more relevant to the audience and even better,
Analogues used to explain difficult concepts.
Demonstrate why your idea is better, and why it makes sense.
Explain Why with emotional references and showing how photos can recall love.
Tying an irrefutable fact to your story.
There' Lee's the READY formula plus more all used in 3 minutes.