As a communications professional (and proud 2005 graduate of Drake), I deal every day with breaking through the chatter and noise that has become the reality of our lives. People (including perspective students and alumni of a University) are constantly bombarded with messages from myriad sources and delivering a message that sticks takes some real creativity, which is just what Drake has done here.
While the planners of the D+ campaign may have initially been focused on sharing the story of how "Every moment at Drake is one that has the power to educate, to transform, to open minds and to unleash potential-to introduce who you are, to who you hope to become," what an unexpected coup has occurred! Drake students (and thus, ideal perspective students) are curious, inquisitive people and kudos to the University for having faith in their ability to investigate a little bit and realize the deeper meaning. The tremendous publicity gained is icing on the cake.
Because of the D+ campaign, I believe this is one of the few times that the Drake University brand has been shared with the creative professionals of AdWeek despite the University's successful marketing, advertising, and graphic design programs that place graduates in top ad shops and corporate creative positions around the world each year. So thanks, AdWeek, for the free PR.
Same goes for WashingtonPost.com. I believe this to be one of the few times Drake University has been talked about on WashingtonPost.com (except perhaps in reference to the Drake Relays). This despite the University sending dozens of undergraduates to beltway internships each year and the dozens of graduates that have built successful careers in the nation's capital. Thanks, WashingtonPost.com, for helping to share our brand with a national audience.
If criticism of the D+ campaign helps various news outlets attract readers, then please continue that criticism, because attracting readers means more exposure to the Drake University brand. Furthermore, I'm confident that the kind of students attracted to Drake will easily understand and appreciate the irony of the D+ campaign and how it ties to the real Drake experience.
On Drake University's New Ad Campaign: It's A Big D+
As a communications professional (and proud 2005 graduate of Drake), I deal every day with breaking through the chatter and noise that has become the reality of our lives. People (including perspective students and alumni of a University) are constantly bombarded with messages from myriad sources and delivering a message that sticks takes some real creativity, which is just what Drake has done here.
While the planners of the D+ campaign may have initially been focused on sharing the story of how "Every moment at Drake is one that has the power to educate, to transform, to open minds and to unleash potential-to introduce who you are, to who you hope to become," what an unexpected coup has occurred! Drake students (and thus, ideal perspective students) are curious, inquisitive people and kudos to the University for having faith in their ability to investigate a little bit and realize the deeper meaning. The tremendous publicity gained is icing on the cake.
Because of the D+ campaign, I believe this is one of the few times that the Drake University brand has been shared with the creative professionals of AdWeek despite the University's successful marketing, advertising, and graphic design programs that place graduates in top ad shops and corporate creative positions around the world each year. So thanks, AdWeek, for the free PR.
Same goes for WashingtonPost.com. I believe this to be one of the few times Drake University has been talked about on WashingtonPost.com (except perhaps in reference to the Drake Relays). This despite the University sending dozens of undergraduates to beltway internships each year and the dozens of graduates that have built successful careers in the nation's capital. Thanks, WashingtonPost.com, for helping to share our brand with a national audience.
If criticism of the D+ campaign helps various news outlets attract readers, then please continue that criticism, because attracting readers means more exposure to the Drake University brand. Furthermore, I'm confident that the kind of students attracted to Drake will easily understand and appreciate the irony of the D+ campaign and how it ties to the real Drake experience.