It's real easy (and obvious) to take low-standards pot-shots at a campaign that leads with "D+" (being recognizable as a low grade IS what sets up the irony, regardless of what spokespeople are saying), but do intelligent people really stumble on that when paired with a university with a well-known academic reputation-which Drake clearly must have?
I'm sure Drake is absolutely loving all the attention this campaign is drawing (and I suspect success it's having). Just because the market is higher education, doesn't mean the marketing has to be boring.
This campaign is garnering all kinds of NATIONAL attention (and polarized opinions), when at it's core, it's all about superior academics. Kudos to Drake, above all, for having the strength to stand out. And as for all the uneducated comments, keep them coming-it only makes the campaign stronger.
On Drake University's New Ad Campaign: It's A Big D+
It's real easy (and obvious) to take low-standards pot-shots at a campaign that leads with "D+" (being recognizable as a low grade IS what sets up the irony, regardless of what spokespeople are saying), but do intelligent people really stumble on that when paired with a university with a well-known academic reputation-which Drake clearly must have?
I'm sure Drake is absolutely loving all the attention this campaign is drawing (and I suspect success it's having). Just because the market is higher education, doesn't mean the marketing has to be boring.
This campaign is garnering all kinds of NATIONAL attention (and polarized opinions), when at it's core, it's all about superior academics. Kudos to Drake, above all, for having the strength to stand out. And as for all the uneducated comments, keep them coming-it only makes the campaign stronger.