On Drake University's New Ad Campaign: It's A Big D+
You need to remember that Drake's target audience is comprised of sixteen-year-old high school kids in the Midwest, not freelance writers in Atlanta. If you get a kid to open a viewbook then it counts as a win. Ad campaigns are judged on their memorability, not their popularity.
Posted on September 2, 2010 at 11:47 am
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On Drake University's New Ad Campaign: It's A Big D+
Let's remember that the target market is not a mediocre freelance writer living in Atlanta, it's a sixteen-year-old Iowan or Illinois high school kid. There's no such thing as bad publicity, either.