The Rise of Reddit: 4chan and Digg Get the Credit While Reddit Booms

Of the three main drivers of internet culture-blogs, social networking sites and forums-most people in the media and in the general Internet-using public only understand two. Blogs work in a very obvious way: they're like magazines or newspapers, but light. Information spreads from blog to blog up and down the food chain, but it's pretty traceable. Social networks work in a different but equally obvious way: they're like real-world word of mouth, but easier to track, though still much tougher to control or predict than blogs. READ MORE