This is actually genius. The problem with most PR isn't that there's not a story to tell. It's that whoever wrote it is not telling the story. Or even cares. You have to write PR like you actually care. Reach people who care about your story. And provide something of value to the Editor besides your cure for... nothing...
For the PR challenged, here's a link to some free PR and social media guides that will at least get you fewer F-Bombs when you get your scathing review.
On Yours is a Very Bad Press Release
This is actually genius. The problem with most PR isn't that there's not a story to tell. It's that whoever wrote it is not telling the story. Or even cares. You have to write PR like you actually care. Reach people who care about your story. And provide something of value to the Editor besides your cure for... nothing...
For the PR challenged, here's a link to some free PR and social media guides that will at least get you fewer F-Bombs when you get your scathing review.
http://bit.ly/CraftingGoodPR