I actually thank editors and journalists for calling us out and posting material like this; otherwise, we'd never hone our pitching skills.
@pemulis There are times that us PR folks email a well researched, on-target pitch, but get no response because the editor is off drinking heavily or contemplating burning down every PR firm in a tri-county area because he or she just read a dozen pitches like the one seen above.
That's when a follow up phone call is needed.
I'm still new to PR, but my goal is to learn from mistakes of my own and others.
On Yours is a Very Bad Press Release
I actually thank editors and journalists for calling us out and posting material like this; otherwise, we'd never hone our pitching skills.
@pemulis There are times that us PR folks email a well researched, on-target pitch, but get no response because the editor is off drinking heavily or contemplating burning down every PR firm in a tri-county area because he or she just read a dozen pitches like the one seen above.
That's when a follow up phone call is needed.
I'm still new to PR, but my goal is to learn from mistakes of my own and others.