On Footnotes of 'Mad Men': The Bikini, the Ham, the Firm and His Hooker
Re: the Jantzen ad ...
I don't think it was an intentionally bad ad. I think it was an ad resulting from a conflict between the client's wishes and the creative team's instincts.
But on MM, no ad is created in a vacuum, so it also represents Don's slow realization of the type of firm he wants to be running. He's let others define/represent SCDP for the past few weeks (Ad Age, Peggy) without him weighing in in his own defense.
Jantzen's premise is stupid on its face. You can't get a little bit pregnant. Either embrace the naughtiness, or stop making two-piece bathing suits. Same with Don - you can't go around angry at what everyone else is doing when you can't even answer a basic question of identity.
Posted on July 27, 2010 at 8:27 am
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On Footnotes of 'Mad Men': The Bikini, the Ham, the Firm and His Hooker
kat - Roger's book is going to be called "Sterling on Steling" - it's a callback to Ogilvy's book, "Ogilvy on Advertising", mentioned in S3.
Also, I don't think it was unusual for Betty to jump into Henry's arms. MW has said that their intention is for Betty to have gone through all she has learning absolutely nothing. So far, mission accomplished.