Mr. Berkowitz, you wrote this in the piece above: In an insipid, fawning interview Wednesday night, ABC's John Berman asked Isaiah Mustafa questions as though this were all something he'd hatched in his spare time.
I take issue with this assumption, later on in the ABC segment Mr. Berman and Mr. Mustafa have an exchange where Mr. Mustafa shares credit for the current Old Spice phenomenon with his colleagues from Wieden + Kennedy. Mr. Berman then acknowledges that Wieden + Kennedy have produced Nike ads too.
So Mr. Berkowitz, how can you possibly charge that Mr. Berman insinuated that Mr. Mustafa came up with the entire Old Spice campaign in his spare time?
That snarky swipe was at best not necessary and at worst, it was ill informed.
And as for your charge that the ABC segment was insipid: Mr. Berman has an exchange with Mr. Mustafa about the "schtick" his Old Spice character projects. Mr. Mustafa adds that it's a "big schtick."
If that is insipid to you Mr. Berkowitz, I wonder what could possibly be produced on video to supply the amount of flavor you are looking for?
On What I Learned From Watching 180 Deodorant Commercials
Mr. Berkowitz, you wrote this in the piece above: In an insipid, fawning interview Wednesday night, ABC's John Berman asked Isaiah Mustafa questions as though this were all something he'd hatched in his spare time.
I take issue with this assumption, later on in the ABC segment Mr. Berman and Mr. Mustafa have an exchange where Mr. Mustafa shares credit for the current Old Spice phenomenon with his colleagues from Wieden + Kennedy. Mr. Berman then acknowledges that Wieden + Kennedy have produced Nike ads too.
So Mr. Berkowitz, how can you possibly charge that Mr. Berman insinuated that Mr. Mustafa came up with the entire Old Spice campaign in his spare time?
That snarky swipe was at best not necessary and at worst, it was ill informed.
And as for your charge that the ABC segment was insipid: Mr. Berman has an exchange with Mr. Mustafa about the "schtick" his Old Spice character projects. Mr. Mustafa adds that it's a "big schtick."
If that is insipid to you Mr. Berkowitz, I wonder what could possibly be produced on video to supply the amount of flavor you are looking for?