On The Shame of the Professor's Summer Vacation
As the other half of an assistant professor, I fluctuate between unadulterated jealousy and homeopathic passive-agressive behavior when dealing with this subject.
That said, I thought teaching was (or should be) the main focus of a professorship?
Posted on May 26, 2010 at 7:34 pm
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On What I Learned From Watching 180 Deodorant Commercials
It may seem confusing today-a bunch of erratic messaging, a widely cast net of "targets"-but at the end of the day, OSG is still manly and dripping with sex appeal. So, the end result, regardless of what OSG says is "If you want to be like me, or if you want your girl to think you're even remotely like me, buy OS."
I'm guessing this resonates with the somewhat insecure-prone internet generation (15-25) and, if P&G is willing to commit to the new mascot, will lead to brand loyalists, male and female, well into their 30s and 40s.
The rapid-fire approach is merely the internet equivalent of "street creed". Which is most evident in the ode to 4chan. This group is single-handedly responsible for the "cultural" shifts in internet thought of the target demo, and they're the most cynic, belligerent group of influencers out there. OSG seems to have won them over, which is an advertisers wet dream, and means adoption into the "underground". God, did I just type that?
Anyways, a "brand shift" like this is something that pays off in the long run, something that admittedly metrics won't find for the next 2 or 3 years.
Full disclosure: I bought the body wash once last year. It's um, not that great. It's been sitting in my shower just... spicing things up. OSG does not change my opinion about it. BUT- if I used it, and some hot person talked to me about it, this gives me ammo to finagle sex out of it. So there's that.