I hate to disappoint you, but I think that second one actually exists.
The first rule of New Media Club is that no one talks about ... Wait, as a purported participant in the bubble, where is my bubble check? (And where is yours, Hottt New Media Publication Whose Growth Is Being Chronicled In The New York Timez?) Did I fill out the wrong paperwork?
It's tongue-in-cheek! Don't hit me!
This will only irritate Joe Clark.
I tried it! It didn't work! The Gravatar integration doesn't like me.
(Neither does Mallory Keaton. But I'm more disappointed about Gravatar.)
Now that I'm getting paid in bi-monthly handfuls from the change bowl, I'm just happy to have quadrupled my Gawker salary.
This reminds me of my all time favorite New York Magazine cover, which had a tiny Mort Zuckerman in the lower left corner. Coverline (as best I can remember): "Is Mort Zuckerman Really, Really Smart--Or Is New York City Just Stupid?"