YOU'RE ALL WRONG
"The distribution of the bonus pool will be at the discretion of the site's editor-in-chief, so some will receive more and some none at all. The lead editor may also decide to 'bet' part of this bonus pool. For instance she or he might decide to offer a bounty for a spy photo which would boost the site's uniques that month."
Wouldn't this endear a site lead to his/her underlings! "I'm going to take your bonuses for this month to go buy some picture of Tiger Woods (allegedly) drinking gin at a club, sorry!"
(Hi Choire! I signed up for one of these things on your website.)