The point is not whether Moz and Boz belong on the same shelf; the point is that the term "classic" is being applied preemptively. The same reaction would ensue (though more quietly, probably) if Penguin issued a new book by Philip Roth or Zadie Smith under this imprint. A new book cannot possibly qualify as a classic, and while I share your problems with the definition of what defines a classic, Penguin can't have it both ways. Either there's a canon, however arbitrary, that they're putting out under that imprint, or it's all jolly postmodern fun. If they want to sell out their brand to make Morrissey happy, it's none of my business, but it just seems like one more sordid triumph of marketing over difficult-but-worthwhile distinctions.