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On The Pretty New Web and the Future of "Native" Advertising

hmmm - interesting meditation on internet advertising.

I'd like to hear more about the relationship between internet advertising/publishing and the value of academic labor/writing labor.

There's fun stuff to be said - though I haven't the time to say it as fully as I'd like - about labor-power, and whether the labor people perform when they write is comparable to other kinds of labor (like building a house or writing code).

I think it's important to pay writerly people a lot of money, because I think the work they do is more important, generally, than bankers, administrators, etc. But it's hard to do that in a world where the only way to "monetize" writing is to package it on a physical product (paper) and sell that product or distribute it against ("with") ads online.

It's also hard to do in a world where most people don't have access to an education that makes reading the kind of writing that's featured on The Awl (for example) enjoyable and fun and witty and referential.

So - kudos. Also, please more like this!

Posted on August 16, 2012 at 1:32 am 0