Quantcast
 

On How Can We Get Artists Paid On The Internet? A Chat With David Lowery

The streaming industry has low overhead and converse profit margin. The subscriber pays a nominal fee to hear whatever whenever wherever. Why should they buy the CD or download? Why own? Because their favorite tunes are at their disposal. All of the above is the problem.
In the old days of radio, radio promoted the artist and the artist got played until the public lost interest and was dropped from the playlist never to be heard from again, forcing listeners to buy the single or the album. Today is not the case.
The Streamers need to promote new music for a limited time then store in the archives until a few years later (5?) when the artists have had a chance to profit from media sales. The artist has the option to re-introduce their product via the Streamers at any time Also, the royalties need to be brought back to reality; enough of the big rip-off profit-taking.
Having said that, it is up to the Streamers to work with and for the artist; not profit by selling stolen goods. Watching the business practices of the current generation reminds of a book title from Hunter S. Thompson.
buckbaran.com

Posted on June 25, 2012 at 5:23 pm 0