On How Much More Do Comic Books Cost Today?

I think the fact that companies are using more expensive paper is not being addressed. And quite frankly, labor costs are an issue. The fact that many creators have exclusive contracts with page rates that are not justified by the industry's sales needs to be addressed as well. Distribution is an issue and can be easily resolved by getting production costs under control and more in line to where the industry can grow as opposed to trying to sustain the foolish, foolish mistakes of the past. As Dan Didio said, readers have been leaving for years (Perleman started the exodus, especially for me) and they've been papering it over by increasing cover prices. I think nothing is going to change as long as the industry is looking for the change to come from Marvel or DC...because it's not. New 52 may address issues of editorial content but it doesn't deal with the industry's marketing issues (product, price, and place). Change has to come from an enterprising publisher who is willing to think outside the box in terms of the publishing business i.e labor costs and marketing strategy.

Posted on May 8, 2012 at 2:08 am 0