I always assumed the phrase originated with the Raymond Carver story. But maybe it was already in use by then?
I hate to break it to Thessaly La Force, but given a few years (or just a reread) she'll inevitably add A Moveable Feast to her cringe list.
Hey, let's all agree to classify something as "low-art" (via being loved by the masses)and pretend to take it seriously so we can snicker to each other while reveling in our superior sense of discernment. After that let's go unironically enjoy a Pixar movie.