there is very much truth to what Jessanne says- it's practically impossible for a brand to re-envision itself unless people in that structure are willing to change, which, remains to be seen at PG.
I ultimately chose the entire Levi shoot moreso to make a politcal statement and boost PG's national image than to completely overhaul the brand.
And its working.
And for the record, Ruderman didnt just "hire a new flack and arm him with a hockey player...etc"
I walked in there proposing a new vision, sold that vision and have worked really hard to make changes and enforce that vision, which i really dont think you tried to do.
great insightful article!
daniel nardicio
On Jessanne Collins: The Truth About 'Playgirl' and Levi Johnston
there is very much truth to what Jessanne says- it's practically impossible for a brand to re-envision itself unless people in that structure are willing to change, which, remains to be seen at PG.
I ultimately chose the entire Levi shoot moreso to make a politcal statement and boost PG's national image than to completely overhaul the brand.
And its working.
And for the record, Ruderman didnt just "hire a new flack and arm him with a hockey player...etc"
I walked in there proposing a new vision, sold that vision and have worked really hard to make changes and enforce that vision, which i really dont think you tried to do.
great insightful article!
daniel nardicio