On A Conspiracy of Hogs: The McRib as Arbitrage

Six minutes into this CBC interview, the John Betts, CEO of McDonald's Canada is asked "How come the McRib doesn't get full roster status?"

His answer is interesting -- if a touch evasive -- in the context of this post... "It's like a cult... you'll be seeing it again."


[the Lang and O'Leary Exchange is a business news program produced by Canada's national broadcaster. The rest of the video is also interesting for those of you who might want to understand the strategy behind their 'premium' coffee...]

Posted on November 9, 2011 at 5:04 pm 0