There are about 2000 extremely quotable things in this Jim Behrle essay on how to become America's Most Famous Ever Poet. It is fantastic. May I just quote three???

1. "We might believe that what the media term 'buzz' gets created organically-that everyone just starts tweeting about Jersey Shore episodes on their own, without any prompting. But it actually takes a concerted effort across a spectrum of sources to create the phenomena we have come to know and love. I learned this in the publicity office of a big-time Manhattan publisher, where most of my time was spent on my knees." And!