Flipboard, my god. How about a temporary moratorium on new audience measurement standards, just for a few months, to give everyone some time to catch their breath and, I don't know, reconsider a few things? The concept of "page flips" is perfectly meaningless and self-contained, and Flipboard is struggling, so who really cares. But meanwhile, over at Medium: "[S]ome people are now paid not by clicks, but by the total time spent reading in their collection—another experiment that could change as we learn what effects it has on the types of stories it helps produce, and how people find and read them."
What if that catches on? [...]