"In a bull market, the market ignores bad news. Today, we ignored extremely bad news," Viacom executive chairman Sumner Redstone told Larry King yesterday. That makes Viacom a total buy, given that profits fell 34% last quarter and advertising revenue was down 9% domestically and 11% worldwide. In related news, when the planet is populated solely by roaches, Sumner Redstone will be there to sell them "Rock Band," because he will never die.