"They've gone a bit over the top. Essentially this is just about removing a bit of loose flesh, leaving behind an elegant-looking labia with minimum scarring. The procedure won't interfere with sexual function. Women want this for a number of reasons – some find it uncomfortable to ride a bike for instance, but for the majority it is aesthetic, that's true. Lads' mags are looked at by girlfriends, and make them think more about the way they look. We live in times where we are much more open about our bodies – and changing them – and labioplasty is simply a part of this."
—British plastic surgeon Douglas McGeorge rejects suggestions that the growing craze for vaginal reconstruction surgery is risky or dangerous. [Related] 41