Posts Tagged: Though Good Wife Has One Of The Top Non-White Characters In TV History To Be Sure
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Which Is The Whitest TV Network Of Them All? (CBS)

ABC CBS Fox NBC Fox with Animation CBS without Five-0

It's part of the reason CBS paid $10.8 billion for 14 years worth of broadcast rights to the NCAA tournament.

Yes, having the rights to a really popular sporting events allows networks to sell ad time at a premium during said event, but it also gives them the opportunity to pimp their own programming. "Hey, now that we have several million people watching Tennessee play Michigan, why not tell them about that new comedy we're airing?" It doesn't take a particular genius to figure that out, but all of the networks do it and they've all [...]