MC Serch was right. It was a white guy that started all that. And that white guy's name was… Felix Unger! Scientific American reports on a recent study asserting that the metaphorical association of white with "good" and black with "bad" has at its roots the human desire for cleanliness: "The colors white and black have carried layers of moral meaning since long before Americans' infatuation with cowboys and automobiles. Indeed, some scientists believe that our conception of blackness and sin may be entangled with a fundamental and ancient fear of dirt and contagion that remains deeply wired in our neurons today." READ MORE 19