Near the end of Mike Isaac's boldly headlined piece on the fifty million dollars that BuzzFeed has raised from the venture capital firm Andreessen Horowitz and what it plans to do with it, he notes:
And the future of BuzzFeed may not even be on BuzzFeed.com. One of the company’s nascent ideas, BuzzFeed Distributed, will be a team of 20 people producing content that lives entirely on other popular platforms, like Tumblr, Instagram or Snapchat.
Right now, "75 percent of BuzzFeed's traffic comes from referrals from social sites." From a publisher's perspective, this is the ideal relationship between it and a "social site": It plants a stick of [...]