There's two shocking things regarding this news item about how political operative and "pollster" Mark Penn's company sprang into action to pitch to new clients on the back of the topics mentioned in Penn's Wall Street Journal column. One: that it's been up for two hours and the Journal hasn't fired Penn yet. Two: is that it's been two hours and it only has 2446 pageviews. I guess Gawker is sort of working on the HBO model-like how HBO documentary films head Sheila Nevins is always explaining how "Cathouse" and "Real Sex" essentially pays for documentaries about Iraq and poor people and stuff. So: their no-sex sex tapes pay for actual real things! Yay, I guess! Go read it! Which leads to another question: Why are a bunch of us running around saying that "news is the killer product" as a business model if actually maybe it's not? Ruh roh. In conclusion: Mark Penn sucks.