Posts Tagged: The Business Side
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Changes At The Awl

It is with mixed feelings that we announce the departure of Awl Publisher John Shankman at the end of this month. John, who has been with the company for nearly three years, and helped us grow from the lean and scrappy startup publications few of us would even recognize now, has been bit by the founding bug and is leaving us to start his own company. According to John, Hashtag Labs "wants to help advertisers produce great #content and help creative talent and publishers maximize their earnings." We look forward to working with John and Hashtag Labs in the future.

John's departure comes at an important juncture in the history [...]

45

Please Meet Michael Macher, Our Associate Publisher

Choire: Who are you, and what are you doing in my office????

Michael: I'm your new Associate Publisher! I come from HuffPost where I was most recently leading their content marketing efforts.

Choire: Oh good, then you are not a burglar. Michael Macher, can you explain to me what content marketing is? That's something I should probably know but just don't.

Michael: Content Marketing emerged from the insight that brands are now becoming content creators. Rather than injecting advertising into banner ads, they are creating things that users actually want to engage with. It also comes from the insight that social media is becoming a more viable way to [...]