There's a segment of the journalism and media-product-making world that believes that paying sources for their exclusive version of events is a great business technique. It's competitive, it's efficient and it's not usually terribly expensive. (Unless you are talking about pictures of Angelina Jolie's babies, in which case it's very pricey-in 2008, People and Hello! together paid $14 million, to charity, for pictures of the Jolie-Pitt twins.) Over the weekend, Gawker paid an acquaintance of the insane balloon boy's family-I'm not even going to use their names, if that's okay?-to tell his story. It was pretty interesting, and damning, if not entirely conclusive. READ MORE