Subports is a retail mechanism disguised as fun. They provides vendors with a text "shortcode"—you know, like the way they vote on reality TV shows—that customers who have enrolled their credit cards can use to purchase products via text message. But instead of rolling out in support of big box retail, Subports chose to work with artists, designers and record stores, and build stores (both virtual and pop-up) as sales points. We spoke to Subports honcho Will Robison.
Q. Are there some retail experiments you have in mind but can't yet pull off?
A. I have a list of ideas the size of my leg. We have played [...]