Until last week, I worked at a food truck downtown. We sold grilled cheese and milkshakes. One of the unusual things about this particular food service job was that the owner used customer comments and pictures on social media—especially Twitter and Instagram—to monitor his workers. Grilled cheese: gamified.
And it was explicitly framed as a game for workers. Members of whichever 'crew' got the most positive feedback on social media each month would win a $25 iTunes gift card.
But compliments are hard to track online. Even if a customer thinks she is paying a compliment online, she might not be. Like if you enjoyed your sandwich enough to [...]