The search engine optimization community has spent the last two years in a panic. SEO people flood our Internet with spam links and fake Twitter bots and paid traffic, to help bad websites look more popular than they are, to deliver fake viewers to web ads.
They now spend their lives on the run, Google nipping at their heels. Their biggest project? Removing all the spam links on websites like this one—the spam links that they put there.
In early 2011, Google issued an update to its search algorithm—they called it "Panda"—that elevated social media and news sites. Sites both big and small, usually spammy and sometimes not, saw [...]
This isn't actually Friday web-trolling: this is an important commentary on the age of information-ordering by algorithm: "You could call the telephone the progenitor of the modern age, the technology that made the concept of sharing information instantaneously across vast distances possible. Before the telephone, that was called magic. And now, it's the bronze medalist to fictionalized account of a women's prison." Yes, Lady Gaga's "Telephone" video out-ranks results for the actual, you know, telephone. Those were simpler times! I refer of course to March, 2010, when the Lady released "Telephone." Also the present/future is a little scary when you stare at it too long.
There's an [...]
"S.E.O. is a way for your website to manipulate and seduce search engines into wanting them, kind of like the tricks in Neil Strauss' The Game, but with Google replacing party girls." -Understanding the Internet.