Tom Scocca: What is a "media event"?

Tom: "CBS News boss: Tiger's return will be second-biggest media event of last 10 or 15 years."

Tom: "'I think the first tournament Tiger Woods plays again, wherever it is, will be the biggest media event other than the Obama inauguration in the past 10 or 15 years,' says CBS News president Sean McManus. Will his on-air announcers mention the scandal? 'I don't think there is a lot of reason to dwell on what has happened in the past because it is one of the most exploited and overexposed stories in recent memory.'"

Choire Sicha: Whoa. Sean McManus. The good news [...]