Here is a long look at the state gay marriage votes last month, and how all four were won. The successful tactic in the field was personal appeal and one-on-one conversation: the majority of people are conflicted fence-sitters, who are likely struggling between concepts of fairness and the values they've grown up with. And it's safe to say it worked: "In Minnesota, 20 percent of Mitt Romney's supporters voted against the gay-marriage ban; in Maryland, 25 percent of Republicans voted to legalize gay marriage." And what now?
In the weeks since Election Day, the same-sex marriage campaigners have been conducting follow-up research, debriefing, and planning their next steps. [...]