AdFreak asks if this is "the best ad of the year so far," and, having watched it, I'm inclined to say, "Yeah, probably." Then again, I'm a sucker for whiskey and Robert Carlyle. A five-and-a-half minute single-take monologue about Johnnie Walker may not sound like the most appealing thing in the world, but give it a minute or two; you might be tempted to stick it out. Or go have a drink. Either way! 7