Life with technology in the 21st century is weird for everybody. But it must be double-plus ridicu-crazy for Rick Astley, who is now ten times more famous than he ever was at the peek of his performing career, some 22 years ago. The fact that the first "worm" virus to affect iPhones displays a photo of Astley shouldn't even be surprising at this point. But what about poor Rick? What must it feel like to become a symbol of something that's hard to put a word on, and harder to understand, so huge, but so completely outside of one's own control. If ever there was anyone justified in asking "why me?," it is him. To his credit, he seems to be handling it all pretty well. As he told the L.A. Times last year, "I just think it's bizarre and funny. My main consideration is that my daughter doesn't get embarrassed about it." What a nice guy. My head would fall off.